Wednesday, August 8, 2012

Simple sophistication: Seventy Seven

Sometimes you come across a commercial space that you wish you could just move into. Toronto's Yorkville boutique Seventy Seven is the home to Kimberley Newport-Mimran Pink Tartan line. With herringbone wood floors, white panelled walls and beautiful fashion everywhere, every last detail in this space appears to have been carefully edited. While there are so many beautiful things on display, what has made the space so effective, in my opinion, is the amount that they've held back. Allowing a bit of breathing room between the displays and for each piece and feature to be showcased and admired. Kimberley, who is married to Club Monaco founder Joe Mimran, created the space to showcase not just the beautiful Pink Tartan fashions but also give context to the clothing by showcasing them together with a carefully edited collection of accessories and luxury items that are personal favourites of Kimberley's. Right now as I work on my office space, I'm feeling so inspired by Seventy Seven's clean minimal design with lots of character and little punches of colour thrown in. 

{Photos: BlogTO}

1 comment:

Dancing Branflake said...

I want to wear every single dress there. Wow! Talk about a beautiful line. I love the pops of color, too.


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